you're reading...
My Paper

Negotiating The Social Media Minefield: What Shark’s-Fin And Singapore’s Thern Da Seafood Has Taught Us

It was only when a local dive group posted a screenshot of the comment on its website this week that the company got widespread criticism, said Mrs. Chan” (No Shark’s Fin Products At FairPrice From April: Manager Responsible Sacked, Mr. Darryl Nanayakara).

Poor comprehension of social media and its corresponding characteristics – as highlighted, once again, in an episode revolving Singapore’s Thern Da Seafood in the report “No Shark’s Fin Products At FairPrice From April” (January 6, 2012) by Mr. Darryl Nanayakara – has considerable ramifications. Negotiating the social media minefield is especially important; if users are blinded by the host of advantages and fail to install coherent methodologies for its employment, it could do more harm than good.

My experience with varying online platforms has empowered me with some first-hand insights; suggestions that can be used to maximise effective social media outreach.

Have a sound, long-term plan for usage. Engagement through social media platforms does not stop at creation or fundamental publicity outreach; instead, it is imperative for representatives to devise long-term, sustainable proposals. I run a number of public awareness campaigns – including a project rallying against eating disorders – and the team has to consistently explore fresh strategies to create meaningful discourse amongst the present community, and simultaneously expand the size of the groups. These plans are constantly amenable to change, and reflect on-the-ground expectations, realities.

One of the reasons why the Thern Da Seafood incident was badly mishandled can be attributed to the observation that only one person was in-charge of the account’s maintenance and activity.

Have multiple moderators. One of the reasons why the Thern Da Seafood incident was badly mishandled can be attributed to the observation that only one person was in-charge of the account’s maintenance and activity. On the FaceBook page for the United Nations Association of Singapore (UNAS), a number of shortlisted moderators are appointed. Not only has such arrangements eased administrative moderation and injected diverse content or perspectives, multiple inputs from different people, it has also provided constant checks and balances to ensure that the information is accurate and responsible.

Conscientiously vet and review everything to be posted. It is dangerously convenient, with the Internet’s spontaneity and instantaneous interactivity, to publish a post on a channel without proper attention dedicated to vetting, reviewing and fact-checking. Bear in mind this painful reality: whatever goes online stays online. From a straightforward status update to a lengthy note, everything warrants due attention.

Honesty and sincerity. Above all, social media are but tools for communication; naturally, honest and sincere dispositions are very much appreciated in cyberspace. Online users accept the contention that mistakes or slip-ups are inevitable; nonetheless, they expect administrators to be frank and forward-looking. Saying sorry is not the end of the world; rather, it is an opportunity for one to close, reflect, and move steadily forward.

About guanyinmiao

A man of knowledge lives by acting, not by thinking about acting. Carlos Castaneda.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow guanyinmiao's musings on WordPress.com

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,281 other followers


  • “Don’t over-intellectualise.” 26 minutes ago
  • RT @tmcripple: if you play "bring me to life" by evanescence at exactly 11:59:08 on new years eve, the first "wake me up" will play at exac… 42 minutes ago
  • A+ day today: - Gym - Just Cause meeting - NYC discussion - SCS research meeting - Dropped by UNASMUN - Family dinner #hustle 1 hour ago
  • RT @emilyrliu: @guanyinmiao Or to be more precise, people who continue use the words of those men to justify controlling and ruining people… 1 hour ago
  • RT @KellynnWee: @guanyinmiao plus a shared whatsapp group is just too much surveillance and connection, imo. i kind of like running into pe… 1 hour ago
%d bloggers like this: