you're reading...

Ridiculous Sponsored Awards At The Star Awards

Screengrab of the "Tokyo Bust Express Sexy Babe Award" from the Star Awards website (http://tv.toggle.sg/en/channel8/shows/star-awards-2015/onlinevoting/tokyobust).

Screengrab of the “Tokyo Bust Express Sexy Babe Award” from the Star Awards website (http://tv.toggle.sg/en/channel8/shows/star-awards-2015/onlinevoting/tokyobust).

The first show of the 2015 Star Awards – which “affirms and recognises the contributions” of artistes and production members – happens this Sunday, and at the event two of the three sponsored awards will include the “BottomSlim Gorgeous Legs Award” and the “Tokyo Bust Express Sexy Babe Award”. Unlike the other competitive categories which are (at least) contingent upon the acting abilities of a performer or the skills of a crew member, as well as the critical acclaim garnered, these two awards are just lazy attempts to appease its sponsors. In addition, individuals who vote online could win slimming treatments vouchers or customised bust treatments respectively through the lucky draw contests.

The “London Choco Roll Happiness Award” is the third of the three sponsored awards, and while the objectification is perhaps less pronounced it is no less ridiculous.

A convenient justification is that such arrangements are inevitable in entertainment and show business – especially when polls for the world’s “sexiest” or most “beautiful” person are ubiquitous, as well as when celebrities are often judged by and for their appearances – though the deconstructed focus by the Star Awards on specific body parts brings to mind a segment last year when television host John Oliver and his team criticised the Miss America pageant. Referencing a PBS documentary it was revealed that the scores of the contestants in the early days were broken down based on their body parts: “five points for the construction of the head, five points for the limbs, three points for torso, [and] two points for the legs”.

Organisers could have been more creative with its sponsored awards, recognising for instance celebrities who have been involved in community service or volunteerism and even those who have amassed strong social media followings, but ultimately the superficiality of these ceremonies bastardises well-intentioned, meaningful awards. And the fact that the Star Awards is getting away with this lazy and somewhat offensive endeavour – objectifying its artistes with the awards while playing to the insecurities of individuals with its lucky draw contests – is a sad indictment of the mainstream entertainment industry in Singapore.

About guanyinmiao

A man of knowledge lives by acting, not by thinking about acting. Carlos Castaneda.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow guanyinmiao's musings on WordPress.com

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,389 other followers


Error: Twitter did not respond. Please wait a few minutes and refresh this page.

%d bloggers like this: