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“The Straits Times” Should Charge For Premium Content. But Premium Content Ought To Be “Premium”.

“The Straits Times” Should Charge For Premium Content. But Premium Content Ought To Be “Premium”.

These pressures on journalists are felt around the world, though in Singapore the landscape is also complicated by the persistence of media regulation through the Broadcasting Act and the Newspaper and Printing Presses Act. Even so, however, even within these modes of control of the mainstream media, ST – as Singapore’s highest-selling newspaper and by drawing from the country’s strategic location in Asia – has the potential to improve its offerings. Notwithstanding the seemingly imprecise between what is labelled “premium” and what is not, ST’s premium content should be communicated through more diversified modes or channels beyond print, should move beyond straight-up reports or even commentaries and editorials per se to more in-depth analysis, and should include long-form, long-term publications. Continue reading

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